CRM DATABASE: THE DEFINITIVE GUIDE (UPDATED)
Technically, a database is any meaningful organization of data. We use this organized data for different end goals and wide-ranging applications. For example, for any business to serve the right customers effectively, it needs something more than just a list of their emails and phone numbers. It needs their location, their gender, what they do, how much they earn, etc.
Integration of CRM and Marketing Automation
One of the most potent business tools is when a Marketing automation platform is integrated with Customer Relationship Management software. This integration will allow seamless transfer of lead information between marketing and sales. Consequently, it allows you to run personalized marketing campaigns based on the customer interaction data.
Also, when sales and marketing are better aligned, the effectiveness of the campaigns will be vastly improved by marketing campaign automation. There should be seamless communication between your CRM and your marketing automation software.