12 Best Email Marketing Software for Small Businesses in 2020
According to current data from HubSpot, almost all B2B marketers (93 percent) will send along content and offers via email.
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Build lasting relationships with prospects, leads, current and past customers with Broadcast Email marketing. Reach out to thousands of them in their inboxes directly in a non-intrusive, cost-effective way that is proven to be more effective than most other marketing channels. Moreover, it is action-oriented, measurable and totally device-independent. Email Broadcast Marketing can also be personalized for best effect.
With EngageBay's Email Broadcast Marketing analytics, assess the health of each campaign once it has been executed. A smart set of analytics tools helps you gain easy to understand yet powerful insights that are actionable, about your campaign's performance. Metrics such as email open rates, link clicks, bounced emails, emails delivered to spam & unsubscribe rates are available both at the account level as well as the campaign level. You can also view your top-performing campaigns and deliverability trends in the campaigns dashboard. Use all these insights to improve your future strategy.
EngageBay's Email Broadcast software allows you to send out different campaigns at different scheduled times as per your preference, and not instantly after creating. Since it is best to send geography-focused campaigns at the best times for their time zone, you can juggle and manage multiple email campaigns easily with customizable time zone settings and schedule different campaigns for different times. Scheduling is also customizable by date, so you can plan well in advance for holiday marketing, birthdays, anniversaries, and more.
With EngageBay's Email Broadcast software, A/B test (or split test) your email lists or just parts of the lists effectively. Use the email builder to create two separate variations of your email and it automatically sends it to two different subsets of your list to identify which variation performs best. What is more, once the test has been completed and the results are in, it’ll automatically send the winning version to the rest of your list. A/B testing your campaigns helps you increase the open and click-through rates of your emails.
According to current data from HubSpot, almost all B2B marketers (93 percent) will send along content and offers via email.
Sometimes, as marketers, we get so caught up in what we think looks great that we forget to think about what our audience prefers.
Webinars have become powerful tools for B2B marketers. Research reveals that 73% of B2B marketers claim that webinars are incredibly vital in generating high-quality leads.
A shiny new email arrives in your inbox from a company you like doing business with. You excitedly open it and see a slew of impressive graphical elements, neat links, maybe even some interactivity or a video.
There’s no doubt that cold email campaigns can be a highly effective way to reach new customers and grow your business.
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Create Great Contact Lists For Highly Targeted Outreach
EngageBay gives you powerful tools such as email broadcast service to manage and grow your lists to send more relevant and personalized emails and newsletters to your contacts. Using our 'Custom Fields' functionality, set the foundation for personalization by storing custom data, like location, interests, or gender to make your campaigns more relevant. Use our segmentation tools to target content to exactly the right audience. Create segments based on custom data your contacts share with you. Alternatively, for more general email campaigns, you can also select the random contacts & add to email broadcasts without creating the lists.